Ladies might end up spending 1000% more to follow “no-make up” trend

If you’re not Alicia Keys or genetically blessed with flawless skin, wearing #nomakeup in Singapore can cost you thousands of dollars. In a personal essay penned on 31 May, Alicia Keys said that going without makeup for her album cover photo was the “strongest, most empowered, most free, and most honestly beautiful that I have ever felt.” She hoped it would be a “revolution” because she “doesn’t want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”

Nobody took much notice until last week, when the singer made a strong statement by going to the Video Music Awards completely barefaced. This inspired several women in Singapore to take on the no makeup challenge, albeit with mixed feelings. While quitting makeup seems like it could save women time and money, the harsh truth is that most of us can’t afford it.  New research suggests that women who wear makeup tend to out-earn women who’d rather let their natural beauty shine. This might be due to the fact that wearing makeup at work makes you feel confident, which in turn makes you appear more competent to your colleagues. For women who aren’t genetically blessed with flawless skin, building the confidence to go bare-faced costs far more than fancy foundation. Here’s why.

A Basic Set of Makeup Costs S$200 or Less

Before anything else, let’s determine our baseline by considering the cost of your basic makeup arsenal. We’ve listed the products you need for a light, no-makeup makeup look, and used Sephora’s in-house label as a frame of reference for price.



MicroSmooth Baked Foundation Face Powder


Smooth and Bright Concealer


Long Lasting Brow Pencil


24-Hour Felt Liner (Intense Black)


Outrageous Curl Mascara


Rouge Shine Lipstick




Depending on the brand and product, you can get your look on for around S$137. Even if you use them daily, there’s a good chance you won’t need to replace anything for two months. So even with a S$80 bottle of foundation, you probably won’t spend more than S$200 on basic makeup.

Radiant Makeup-Free Skin Requires Expensive Prep

No-makeup doesn’t mean no-skincare. In fact, you probably need specialised products to exfoliate, hydrate, and dewy-fy your skin in ways your average skincare brand can’t. An interview with makeup artist Dotti revealed what she uses to prettify Alicia Keys’ face. If you were to enhance near-flawless skin in a similar fashion, this is how much it would cost:


What It Does


Eminence Lip Treatment

Refines, preps, and hydrates lips


Eminence Rosehip Exfoliating Mask

A light, exfoliating face mask that removes dead skin cells and refines the look of your complexion


3Lab Healthy Glow Lip Balm

Keeps lips hydrated while delivering subtle colour and shimmer


Vita Liberata Self-Tanning Anti-Age Serum

A foundation replacement that creates a very natural-looking tan


Anastasia Brow Pen

Used to bring out Alicia Keys’ freckles


Tarte Cheek Stain

Adds a youthful glow to cheeks


MV Instant Revival Booster

Used as a treatment to make skin glow beautifully




While you don’t literally have to use the same products, you can bet that high-performing alternatives will set you back several hundred dollars.

Effective Acne Scar Removal Costs Thousands of Dollars

It gets more complicated for women with acne and pitted scars from old breakouts. Unlike freckles, society doesn’t find acne very charming. Nor is society and the beauty industry very subtle about shaming women into covering up their “flaws”. Before a woman with problematic skin goes sans makeup, she’d want to undergo expensive treatments to heal acne and get rid of scars for good. The mildest of these treatments are facial extractions, which come as part of a facial spa treatment. Pimples and blackheads are removed by an aesthetician, which gives skin a temporary reprieve from acne. Prices range from S$88 for a first-time treatment, to S$374.50 for a full-blown procedure that includes deep cleansing and a custom-blended face mask. Severe acne requires power tools and a skilled dermatologist. A variety of treatments are available in Singapore, such as the Q-Switch laser treatment (around S$150 S$300) and carbon laser peeling (around S$280 per session). Only when acne is fully healed can you start getting rid of the depressed scars. While there are many ways to do this, the most popular and effective method is laser skin resurfacing. Tiny laser beams wound the skin to trigger the creation of new collagen, which fills up existing scars. In Singapore, skin resurfacing costs around S$650 per session. These treatments aren’t a one-time thing. You’ll want to go for several sessions, depending on your skin’s condition. All of these easily adds up to thousands of dollars.

You Do You

While many applauded Alicia Keys for being “brave” and “empowering”, not everyone felt inspired to smash their compacts and set fire to their makeup brushes. In fact, many women reacted with irritation and annoyance because she set the bar too high. While she clarified that she’s not anti-makeup at all, there’s no denying the subtext of her #NoMakeup Movement. Looking as radiant as Alicia Keys without makeup has become yet another difficult standard among many difficult standards women feel pressured to meet. For women with imperfect skin, it’s an expensive standard to aspire to. Whether you want to keep buying cosmetics or work towards a foundation-free face, you know yourself well enough to choose how you want to present yourself to the world. Just make sure to keep your spending in check. Be aware of the costs, compare your options, and budget accordingly., Singapore’s go-to personal finance comparison platform, guides consumers on the best money habits with its credit card comparison tool and allows real-time personal loans product comparison.

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